This month's editorial takes at an alternate route to engage in pioneering space enterprises. Spin-up involves looking at technologies that will be needed on the space frontier, then brainstorming them for possible profitable applications here on Earth. The next step is to do the research and development that will let us earn money now right here on Earth with these technologies. At the same time, we will be developing and debugging "know how" needed in space, on the Moon, on Mars or elsewhere, and putting that knowledge "on the shelf" so it will be ready when needed on the space frontier.