Madison Park Neighbors

My son is 16 years old and is quite bright. I really want him to attend a quality college that is going to meet his interests and needs. I'm having a lot of trouble getting him to do the work of finding one. He just wants to go where his best friend is going. He also is very intimidated (or maybe too lazy?) by the entire search and application process. Does anyone have any advice for local resources? I'm ready to full my fast graying hair out!