Tip: Get The Word Out!

Sep/23/2011 01:12 PM Filed in: Tips
Getting the word out about your website is critical!
The more people who know about the website and how to get involved, the easier it will be for you to accomplish the goals you've set for your community.

You don’t need to hire a public relations professional.
 
Try these things inexpensive ideas to effectively promote your website:
  • Tell all of your friends. Word-of-Mouth is often the best marketing.
  • Include the web address on your printed material - newsletter, stationary, business cards, etc.
  • Hang flyers in common areas - laundry rooms, clubhouses, pools, parks, etc.
  • Encourage local groups like book clubs, cub scouts, and play groups to use the website - or to get a website of their own and then link to each other.
  • Include a neighborhood hot topic in your marketing materials to make your message stick! For example: "How are we going to pay for the pool repairs? Join us online to discuss the options."
Examples of how real organizations have have thrived after promoting their website:
Marlborough Mesa
Madison Park
Camelot Neighborhood Association
Rolling Oaks
Piggsville